Sarah Chamberlain

Head of Creative | Digital Advertising & Branding | Team Leadership & Development

About

As a Creative Director with over 10+ years of experience, I specialize in solving complex design challenges and leading innovation across digital advertising, automation, UX/UI, branding, e-commerce, and more. My expertise lies not only in the technical aspects of creative execution but also in building and leading high-performing teams that consistently deliver exceptional results.

Core Strengths: Defining and driving forward-thinking, results-oriented strategies • Building strong, collaborative relationships with teams, senior leadership, and clients • Managing complex projects with tight timelines and budgets while maintaining creative excellence • Creating innovative solutions that break new ground and drive impact

I'm passionate about partnering with visionary companies, clients, and teams that embrace bold ideas and are ready to challenge the status quo. Outside of work, I am deeply committed to community engagement and mentorship.

Experience

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Madhive (formerly Frequence)

Creative Director

August 2015 - Present (10 years)

Managed an international creative team of 40 employees and provided creative leadership to an ad tech company, rated 3 years running as a Great Place to Work.

  • Developed solutions to increase quality and efficiency, focused on providing advertising and branding design expertise
  • Collaborated with thousands of clients on the creative process, providing "white glove" service for high-spend clients
  • Oversaw creative initiatives on partner white-label products and the Martech and DigiDay Award Winning Frequence platform
  • Transformed a team of 4 freelance designers into a 40 person creative organization, consisting of designers, animators, copywriters, and production associates
  • Trained and mentored 7 team members who received promotions to management positions
  • Partnered with the executive team to develop a people and marketing strategy to scope roles and teams accordingly
  • Launched a design-efficiency workflow, which reduced time to create animated banner ads by 350%
  • Pioneered the organization's philanthropic efforts, including creating Women @ Frequence ERG and collaboration with SPARK, SF
  • Developed design automation and efficiency tools, utilizing the latest AI software to reduce spend and enhance efficiency
  • Consistently demonstrated being on the cutting-edge of omnichannel advertising campaigns, resulting in receiving ~10 AdTech awards
Oracle

Senior Design Contractor, Brand Creative

January 2015 - April 2015
  • Oversaw Oracle event sites, including Oracle OpenWorld and JavaOne
  • Created a newly redesigned look and feel for the Customer Storybook, including production of high-fidelity wireframes and Photoshop comps
Get Chambo

Design Revolutionary, Creator

1999 - January 2015 (16 years)
  • Partnered with ~50 clients, including non-profits, small businesses, high-profile democratic politicians, and large corporations, including Oracle, The Smithsonian, and Silicon Valley startups
  • Provided services including web design and programming, UX/UI corporate identities, printed materials, product packaging, and photography
Time Life

Creative Director, e-commerce

January 2013 - October 2014
  • Provided creative direction to an e-commerce organization, with properties including Time Life, Wolfgang Puck Pressure Oven, Entertainment Cruise Productions, etc.
  • Managed brand integrity while increasing awareness and conversion through social media, search, marketing campaigns, A/B testing, and implementation of UX/CMS systems, resulting in increased profitability & performing under budget
Gumbinner & Davies Communications

Art Director, Project Manager

July 2008 - January 2013
  • Led a team in receiving awards including 8 Reed (Campaigns & Elections Magazine) and over 65 Pollie Awards, focused on serving high-profile clients including President Barack Obama and Congressmen and Congresswomen
  • Hired, trained, and mentored teams of 10+, including designers, production artists, and traffic managers, resulting in producing award-winning marketing collateral for democratic and advocacy campaigns across the country
  • Decreased production time from days to hours throughout the design process by implementing a streamlined workflow

Skills & Expertise

Leadership & Management

Team Building Creative Direction Mentorship Strategy Project Management

Design & Creative

Digital Advertising UX/UI Design Branding Video Production Animation

Technical & Tools

AI Automation Adobe Creative Suite Workflow Optimization E-commerce Web Development

Specializations

Omnichannel Campaigns Political Advertising AdTech Brand Strategy

Education

BFA, Graphic Design
Corcoran School of the Arts and Design at The George Washington University
Political Science and Visual Communications
American University